Who Shirt Company

Retail Czar is delighted to introduce innovative Who Shirt Company to our customers, founded in 2018 by PR guru, entrepreneur and breast cancer survivor, Libby Haan.


Game Changer

Unable to find the kind of tops she wanted in the marketplace, and coupled with her desire to never again experience unnecessary discomfort from underwire bras after her breast cancer diagnosis and subsequent double mastectomy, Libby Haan started Who Shirt Company. Each top comes with its own strapless support via an ingenious, built-in shelf bra made in identical material. This design and construction innovation frees the wearer from having to find a suitable bra to wear underneath while simultaneously providing outstanding comfort and enhanced self-confidence.  Streamlining how women dress as well as their finished look, WSC tops mean no more hunting for the perfect bra for an outfit, no more hassle with bra straps, no more readjusting - what a game changer!


“I want to provide every woman with comfort, ease and the foundation for a slamming outfit,” she says.  “We believe in the freedom of an internal shelf bra. This isn’t just about how you’ll feel, although you’ll feel pretty damn good. This is also about eliminating all the unnecessary details of your life, so you can focus on the things that matter. It’s about simply being who you are. No bra – just you! I really think women will buy multiple WSC tops because they make life easier and more comfortable, plus they help a woman look her best.”


Made in USA

The collection is made in the United States using luxurious 100% Supima® interlock cotton from Georgia and North Carolina for unsurpassed softness, comfort and quality. Elastic is from Rhode Island and packaging from Massachusetts.  Manufacturing is in Brooklyn and fulfillment in Long Island. And in a zero-waste initiative, WSC has partnered with not-for-profit FabScraps.org to recycle all production fabric remnants.


Retail Czar carries an assortment of Who Shirt Company tops including V- and Jewel-neck styles in short and long sleeve, as well as three sleeveless styles - Halter, Racer and Tank. Each is carried in 4 sizes and 7 colors and named after women of excellence and inspiration including Amelia (Earhart), Jane (Goodall), Simone (de Beauvoir) and Marie (Curie).

Athena’s Owl

Who Shirts also sport a decorative owl detail subtly placed on the rear left shoulder in homage to the guardian of Athena, Greek goddess of courage, inspiration and more.  In Greek mythology, Athena’s owl watched over the goddess to keep her safe. Who Shirts embody the same uplifting spirit of vigilance, courage and inspiration for their wearers.


Save The Date

You are cordially invited to a special Instagram Live event hosted by Retail Czar featuring Who Shirt Company founder Libby Haan on Thursday, October 1, at 7.30 pm EDT.


And don’t forget, October is Breast Cancer Awareness Month. A charitable donation of $10 per shirt sold on Retail Czar from October 1 to October 3 will be made to the Breast Cancer Research Foundation thanks to matching $5 donations from Retail Czar and Who Shirt Company.