OYUN, a thoughtful everyday knitwear collection for the modern woman

“Timeless pieces that create an interchangeable collection, designed with natural fibers, for women of all shapes and statures”. It is an inclusive, sustainable loungewear brand designed to make a woman feel comfortable and chic and will take her from daytime activities right into her nighttime festivities.  This philosophy was conceived by co-founders Sanaz and Russell Gera. 

Sanaz has an extensive background in fashion with more than twenty years as a technical designer for respected labels including TSE cashmere, Catherine Malandrino, Inhabit, Trademark, and Adam Lippes. While building technical design departments for other successful brands, Sanaz was in a unique position to see what worked, what did not, and perhaps most importantly, what was missing from what many consider to be a saturated market.

Russell brings an aesthetic and a creative vision honed over a twenty-year career shooting fashion photography in NYC. Working primarily with fashion houses and department stores, Russell's work has been prominently featured in ads for Bloomingdale's and Calvin Klein. As partner to Sanaz, he shares her vision to bring more ease, simplicity, and affordable luxury to the world of fashion.

At OYUN, the belief that awareness around social consciousness and human rights is key to doing business in a global industry. They embrace diversity, inclusivity, and sustainability throughout our company, from marketing to manufacturing, from design to finance.  OYUN contributes to society and give back to communities in need.


At OYUN they place equal value on the planet, the people working within our supply chain, and the end consumers. They aim to instill a policy of ethical sourcing and manufacturing throughout their company. By using biodegradable packaging and recycled products in the shipping of their garments, they stand behind renewable practices to minimize the company’s carbon footprint. In manufacturing, they work only with natural or recycled materials and fair-trade factories. They produce a limited number of high-quality pieces that will last through repeated wear, from day to evening, throughout every season.

Retail Czar carries OYUN’s Core collection for women. Categories including Cardigans, Dusters, Tanks, Skirts, Culottes, and Joggers.  Prices start at $110 and go up to $325.  (Please check our site for specific details of colorways and sizes available).

IG Live event

Join Emily Dempsey, Retail Czar’s Active Merchant, and Sanaz Gera, Founder of Oyun, for an exclusive RC IG Live event on Thursday, March 4.